Hok Chui

Visual

As we integrate the graceful and majestic imagery of cranes, we aim to enhance our work's visual aesthetics and convey a deeper connection to the rich cultural heritage they represent. This deliberate integration of cultural elements adds a layer of significance to our brand and fosters a sense of resonance and appreciation among our audience, creating a unique and memorable brand experience that transcends mere aesthetics.

Embracing China's vibrant cultural tapestry, where symbols, colours, and motifs intertwine, the logo becomes a canvas of identity and heritage. In every stroke, we craft a narrative that resonates authentically, forging a profound connection with our audience.

When Modern Design intertwines Ancient Chinese Traditions.

Using cranes is one of the ideas to add Chinese culture into our work; we believe the ideas of longevity, wisdom and fortune in cranes can bring good luck & positive impact to the brand.

Embracing China's vibrant cultural tapestry, where symbols, colours, and motifs intertwine, the logo becomes a canvas of identity and heritage. In every stroke, we craft a narrative that resonates authentically, forging a profound connection with our audience.

As we integrate the graceful and majestic imagery of cranes, we aim to enhance our work's visual aesthetics and convey a deeper connection to the rich cultural heritage they represent. This deliberate integration of cultural elements adds a layer of significance to our brand and fosters a sense of resonance and appreciation among our audience, creating a unique and memorable brand experience that transcends mere aesthetics.

Year: 2019
Location: Bandung, Indonesia

Services:
Branding
Graphic Design
Packaging Design