Sam & Natt Showroom

Spatial

Samandnatt has established a showroom in South Tangerang as a curated environment for Danish furniture, conceived as a dialogue between iconic design pieces and the craft behind them. The showroom is designed to support moments of pause, exploration, and interaction—allowing visitors to experience furniture within a carefully composed spatial setting.

Our cabinetry design is conceived as a quiet framework for the furniture collection, providing storage, display, and spatial definition without competing with the pieces themselves. Positioned strategically throughout the house, these elements help organise circulation and guide visitors through the space, allowing the showroom to function intuitively while maintaining a domestic scale. Material choices and detailing are intentionally restrained. Wood finishes and natural tones are selected to complement the warmth of the existing interior, creating a cohesive backdrop that allows the furniture to remain the focal point. Subtle proportions, clean lines, and careful alignment ensure that the cabinetry integrates seamlessly with the house, reinforcing a sense of continuity rather than contrast.

Throughout the showroom, the spatial arrangement supports both visual clarity and functional use—framing furniture as part of everyday living rather than isolated objects. The result is an environment that feels considered yet approachable, where design, materiality, and atmosphere work together to reflect Samandnatt’s commitment to quality, craftsmanship, and timeless design.

Year:
2025
Location:
South Tangerang, Indonesia
Photographer:
Matter of Something

Services:
Furniture Design

Carpentry Work:
CARPA